THE PROJECT
A fictive case for my final year project that explores the possibilities of a new soda brand on the market. Då&Då makes their sodas from Swedish seasonal products.
BACKGROUND
In todays society we have the luxury of having the whole world's produce available at our nearest store. Being able to buy strawberries in the middle of the winter isn't really a fact we spend time reflecting on. We easily take that for granted. Då&Då wants to challenge todays consuming patterns and inspire new ones by bringing awareness to the rich world of our Swedish nature's pantry. We are offered treasures all year around that goes to waste due to humle lack of knowledge. Då&Då are passionate to change that trough the world of yummy sodas.
SPECIFICS
• Concept
• Branding
• Illustrations
• Animations
• Packaging design
A fictive case for my final year project that explores the possibilities of a new soda brand on the market. Då&Då makes their sodas from Swedish seasonal products.
BACKGROUND
In todays society we have the luxury of having the whole world's produce available at our nearest store. Being able to buy strawberries in the middle of the winter isn't really a fact we spend time reflecting on. We easily take that for granted. Då&Då wants to challenge todays consuming patterns and inspire new ones by bringing awareness to the rich world of our Swedish nature's pantry. We are offered treasures all year around that goes to waste due to humle lack of knowledge. Då&Då are passionate to change that trough the world of yummy sodas.
SPECIFICS
• Concept
• Branding
• Illustrations
• Animations
• Packaging design
